Fresh ginger and turmeric provides a potentially high value niche market crop for Virginia small farmers to consider, as well as being an ideal crop to grow in an existing high tunnel operation, due to low-input production costs.  Conversely, marketing is supported by current media promotion of turmeric’s anti-cancer, anti-Alzheimer, and anti-inflammatory properties to mainstream audiences. Ginger and turmeric are positioned as a health promoting culinary, medicinal and cosmetic spice and may be a sustainable income source for Virginia’s small farmers.