“Solving the Diversity Dilemma”

Developing Messaging and Delivery Methods for Diverse Audiences


The annual 1890's Communication Summit is a 2-day event where 1890 land-grant communications professionals share best practices, provide training and present solutions for common obstacles faced when supporting an 1890 land-grant institution.


Sunday, November 4, 2018 | Optional Tour

Successful Impacts: Meet the People, Visit the Places, Hear the Story

11AM: Meet at Hotel

12 – 1:30PM: Ellwood Thompson’s Local Market, where we’ll have lunch and meet with Dan Lamprecht, Ellwood’s Purchasing Director, to learn how their unique philosophy, core values and environmental pledge direct their buying decisions and how they work with local producers.

2 – 2:45PM: Tricycle Gardens - 31st Street Baptist Church Urban Farm, where Amy Wildermann, Urban Farm Manager, will give a tour and explain how through relationship-building, marketing, vision and hard work Tricycle has become a leading urban agriculture nonprofit.

3:15 - 4:30PM: Hardywood Brewery, where Bill & India Cox, Owners, Casselmonte Farm in Powhatan, VA and Hardywood’s co-founder Patrick Murtaugh will explain how Hardywood’s Gingerbread Stout has become a nationally recognized run-away success.

5:15PM: Return to Hotel

6PM: Dinner at City Table At The Farmers Market

Monday, November 5, 2018 | 9AM – 5PM

VSU Randolph Farm Pavilion, 4415 River Road, Petersburg, VA

9AM: Welcoming Remarks

9:30 - 9:45AM: Introductions

9:45 - 10AM: Promoting the ARD & AEA Programs/Initiatives/Brand

Dr. Alton Thompson

10AM - Noon: C.S.I. - Creating Successful Impacts

Robin Adams Cheeley, WriteRight

12:30 - 1:45PM: Lunch at Local Vibe Café

Networking with Other 1890s Communicators

Brief presentation and Q&A with restaurant owner Donnie Cornwell about sourcing his food locally

2 - 4PM: Tour of VSU’s Randolph Farm

4:15 - 5PM: Interactive Panel Discussion: Communicating with Hispanic and Military Veteran Audiences: Unique Challenges & Solutions

Mery Caldwell, Leonel Castillo and James “Tony” Edwards, VSU Small Farm Outreach Program Agriculture Management Agents

6PM: Dinner (Either on your own or as a group) - TBD

Tuesday, November 6 | 7:30AM – 3PM

VSU Randolph Farm Pavilion, 4415 River Road, Petersburg, VA

7:30 - 9AM: 1890s Communicators Business Meeting

9 - 9:30 AM: How To Pitch Ag and Health & Wellness Stories to the Media

Wayne Covil, Senior Reporter, CBS 6, WTVR-TV

10 - 10:15AM: Break

10:15 - 11:15AM: Email Accessibility

Anitra Fenderson, Sr. Manager, Digital Messaging Design, Development and Innovation, Capital One

11:30 - 12:30PM: Lunch at D.J.’s Rajun Cajun

12:45 - 1:15PM: Driving Tour of VSU Campus

1:15 - 1:30PM: Visit to Marketing & Communications Suite

Location: L. Douglas Wilder Building

1:30 - 3PM: 1890s Communicators Business Meeting Cont.

Location: Wilder Building, Room 300

3PM: Adjourn