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Theresa Nartea, DBA

assistant professor/extension specialist in marketing & agribusiness


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Since 2008, Dr. Theresa Nartea has served as an Assistant Professor and Extension Specialist in Marketing & Agribusiness with Virginia State University College of Agriculture-Cooperative Extension. Dr. Nartea focuses her research, education, and Extension outreach efforts on innovative direct farm marketing strategies and local foods community planning. She is currently providing statewide Extension support in Collaborative Farm Marketing, Food Hub development, Multi-Farm Community Supported Agriculture (CSA) programs, Workplace & Institutional Farmers Markets, Buying Clubs, Delivery Box Schemes, and Farmer Adoption of Mobile and Electronic Commerce Technologies. Dr. Nartea conducts her work with a systems thinking approach, so that each part of an issue is brought to the light and reflected upon as part of a greater whole, rather than in isolation. With this philosophy, she seeks to work with others to build mutually beneficial food systems that viably connect Virginia farms with customers in their communities.


RESEARCH, TEACHING AND EXTENSION/OUTREACH INTERESTS

  • Local Food Systems Development
  • Food Value Chains
  • Direct to Consumer Marketing
  • Collaborative Farm Marketing Ventures
  • Value Added Enterprises
  • Small and Beginning Farmer Viability
  • Emerging Technologies for Small Farm Adoption (e-commerce, m-commerce, social media)

EDUCATION

  • Walden University, Doctor of Business Administration (Marketing), Dissertation:  Exploring Collaborative Farm Market Networks for Beginning Farm Business Survival. 2013
  • Oregon State University, Master of Science, Soil Science (Integrated Studies), Thesis:  Nitrogen mineralization from composted and fresh yard trimmings. 2001
  • University of Hawaii-Manoa, Bachelor of Science, Agronomy and Soil Science: 1993
  • Arizona Western College, Associate of Arts, Agriculture, English: 1990

EXPERIENCE

Virginia State University-School of Agriculture, Cooperative Extension Department

Assistant Professor, Extension Specialist, Marketing & Agribusiness, July 2008-Present

  • Provide statewide leadership and support in local food supply chain systems
  • Develop educational programming and curriculum for small farm marketing
  • Foster development of statewide grower associations for marketing collaboratively
  • Conduct Extension demonstrations on innovative small farm marketing techniques
  • Write and manage related project grants to conduct extension programming work
  • Prepare and deliver presentations on small farm viability through effective marketing

NC Agricultural & Technical State University, Cooperative Extension Program

Extension Specialist, Agribusiness & Marketing, July 2004-June 2008

  • Provided state and national leadership, cooperation, and technical support in agribusiness & marketing
  • Developed and executed first national examples of workplace Community Supported Agriculture (CSA) programs: Research Triangle Institute CSA www.rti.org/csa and Duke University Live for Life Mobile Farm Market www.hr.duke.edu/mobilemarket
  • Provided educational programming in web based commerce, institutional farm marketing, and direct marketing
  • Participated in formation of community based farm marketing partnerships (Town planners, profits, general public, and local farmers)
  • Provided non-educational and technical support for statewide growers association development
  • Wrote and managed related project grants to conduct extension programming work
  • Taught and trained on farm business and marketing related topics

North Carolina State University, Center for Environmental Farming Systems

Program Director of Education & Marketing, Feb 2002-June 2004

  • Developed technical, educational and promotional hard copy & web-based publications
  • Provided technical support on local food systems, and organic production
  • Managed and wrote local foods initiative grants

North Carolina Department of Environment & Natural Resources

Soil Scientist II, Aug 2000-Feb 2002

  • Provided technical training and on-going guidance to engineering & field staff
  • Researched, reviewed, wrote and issued No Discharge Permits for North Carolina
  • Assisted general public in understanding environmental regulations and permits

Oregon State University-Horticulture Department

Instructor-Graduate Level, Dec 1999-May 2000

  • Taught graduate class on Geographical Information Systems (GIS) applications
  • Developed curriculum for classroom and distance education programs

Washington State University Extension-Whatcom County Cooperative Extension

Nutrient Management Program Coordinator, June 1995-July 1998

  • Developed, implemented dairy manure research and education program

Smit Family Dairy Farm

Manure Composting Consultant, Sept 1997-June 1998

  • Developed dairy manure composting business and marketing plan for on-farm compost sales

USDA-Natural Resources Conservation Service

Nutrient Management Workshop Consultant, January 1998-September 1998

  • Wrote curriculum for statewide nutrient management courses for dairy operations
  • Organized and taught developed curriculum in planned statewide training events

USDA Farmers Home Administration

Assistant County Supervisor, Loan specialist, June 1994-June 1995

  • Provided technical assistance for federal agricultural and rural housing loans
  • Provided credit counseling, debt restructure services

USDA Soil Conservation Service

Soil Conservation Technician, Oct 1993-June 1994

  • Provided technical assistance on environmental construction projects
  • Drafted technical construction and maintenance plans per federal & state regulations

Grant Funding

STRATEGIES TO RAISE HAIR SHEEP LAMBS FOR SPECIALTY MARKETS ON PASTURE. USDA-NIFA Capacity Building Grants Program. Total Amount: $299,815. 10/1/13-9/30/16

MARKET DEVELOPMENT FOR LOCALLY GROWN FOODS TO BENEFIT DISADVANTAGED FARMERS. USDA-FSMIP. $57,200. 10/1/13-12/31/14

BUILDING SUSTAINABLE URBAN AGRICULTURAL SYSTEMS. USDA-NIFA Agriculture and Food Research Initiative Grants Program $1,141,005.00. 10/1/12-9/30/15

SMALL FARM OUTREACH AND TECHNICAL ASSISTANCE PROGRAM FOR SOCIALLY SUSTAINING VIRGINIA FARMERS’ MARKETS: ESTABLISHING A SUPPORT NETWORK FOR VIRGINIA FARMERS’ MARKET MANAGERS. USDA-AMS Farmers Market Promotional Program $70,290.00. 10/1/11-9/30/13

SMALL FARM OUTREACH AND TECHNICAL ASSISTANCE PROGRAM FOR SOCIALLY DISADVANTAGED FARMERS AND LANDOWNERS IN VIRGINIA. USDA/NIFA Socially Disadvantaged Audience Grant Program. $299,877.00. 10/1/09-9/30/12

PRODUCTION AND MARKETING OF HIGH TUNNEL GROWN RASPBERRY IN VIRGINIA. Virginia Department of Agriculture & Consumer Services. $24,880.00. 10/1/09-9/30/12

REVITALIZATION OF VIRGINIA TOBACCO FARMS THROUGH HIGH VALUE EDAMAME: PRODUCTION, DEMONSTRATION, EDUCATION, AND MARKETING. Virginia Tobacco Commission Grant Program. $266,281.00. 9/1/09-8/31/13

HIGH TUNNEL RASPBERRY PRODUCTION: AN ALTERNATIVE FOR SMALL GROWERS IN VIRGINIA. USDA/NIFA Capacity Building Grant Program. $250,000.00. 2/1/10-1/30/13