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What Market Makes Cents?

  • VSU Randolph Farm Pavilion 4415 East River Road Petersburg, VA, 23803 United States (map)

What Market Makes Cents?

Tuesday, April 2, 2019

1:00PM - 3:30PM

VSU Randolph Farm Pavilion

4415 River Road

Petersburg, Virginia

This educational workshop is free and open to the public.

Participants should bring a laptop computer equipped with Microsoft Excel to participate in the hands-on training session.

Navigating Market Profitability with the FREE Veggie Compass Crop Budgeting Spreadsheet

Small market farmers in Virginia may sell in different market outlets but may not be able to determine which of their markets is most profitable for their operation. 

Although many software programs are available to assist farmers in determining their most profitable market outlets, the majority are not free or have not been developed specifically for the unique record keeping challenges of small market farmers. To address this issue, University of Wisconsin-Madison researchers at the Center for Integrated Agriculture Systems have developed the Veggie Compass ( an online profit management tool. 

In order to manage risk and improve the economic viability of their small farm, participants will become familiar with how to use Veggie Compass to assess market profitability of specific crops sold across different market outlets. 

Dr. Theresa Nartea, VSU Agribusiness & Marketing Extension specialist, will lead this hands-on training to show small farmers how they may benefit from understanding the types of recordkeeping necessary for profitable farm business operations. Participants will also learn how to use records to increase business profitability and mitigate risk in market outlet selection.

For more information, contact VSU Small Farm Outreach Agent Vernon Heath ( / (804) 892-4518) or call the Small Farm Outreach Program office at 804-524-3292.

If you are a person with a disability and desire any assistive devices, services or other accommodations to participate in this activity, please contact the Small Farm Outreach Program office ( or call (804) 524-3292 / TDD (800) 828-1120 during business hours of 8 am. and 5 p.m. to discuss accommodations five days prior to the event.