Guerrilla Marketing Techniques
Wednesday, July 2, 2025 • 2:00 PM - 4:00 PM
VSU Randolph Farm, 4415 River Road, Petersburg, VA 23803
Using Guerrilla Marketing Techniques to grow your small farm sales. Guerrilla marketing is a set of marketing tactics that uses unconventional methods to achieve big marketing success. Guerrilla marketing key characteristics are: Unconventional and Creative, it moves beyond traditional advertising methods aiming for memorable and attention grabbing campaigns. Surprise and Delight often involves unexpected events or interactions to capture attention. Targeted Niche Audiences, this marketing technique focus on a specific demographic or interest. Long time farmer and consultant Patrick Johnson will discuss how to make these strategies work for you.
For more information, contact James Gibson at 804-720-6826 or jegibson@vsu.edu.
If you are a person with a disability and desire any assistive devices, services or other accommodations to participate in this activity, please contact the Small Farm Outreach Program office at smallfarm@vsu.edu or call (804) 524-3292 / TDD (800) 828-1120 during business hours of 8 am. and 5 p.m. to discuss accommodations five days prior to the event.
Virginia Cooperative Extension is a partnership of Virginia Tech, Virginia State University, the U.S. Department of Agriculture, and local governments.